Selling online microlearning courses to artists by building an online community of them.
The viability of teaching music online with microlearning courses of 15 minute a day.
MVP of two courses.
Singing and Music Marketing.
Just as business schools are for business people, Weartist is for the artists who want to grow in their careers.
Our motivation is to create educational programs built by professionals for future talents, distributed via online and with affordable prices.
We created a simple and automated registration process with welcome emails, follow-up and progressive qualification of contacts.
The platform we use to manage marketing automation is Mautic, executed in Google Cloud, and chosen for its open source architecture and low startup costs.
From Lead to Student. Marketing Automation that helps us nurture our lead database in order to show our educational offer to potential students at the right time.
Different communication flows, forms and interactions to learn more about our leads and classify them according to their artistic goals.